PM Roles — Part 1

Product Manager Roles — The Differences you need to know

Download the card, set and get to know all of the different PM roles and flavors.

Elena Calvillo
8 min readNov 14, 2023


I always say that Product Management is one of the best examples of versatile jobs out there covering various roles or flavors, such as consumer, enterprise, e-commerce, marketplace, growth, machine learning and many others.

Conveniently, PMs can switch between these roles with their skills driving success with more than one specialized knowledge that can bring big contributions to the companies.

The following article is to answer the question I got at my AMA:

BTW Justin writes Turtle’s Pace. His newsletter is about clear thinking and the creative process with bad doodles that will teach you something useful and will definitely make you laugh!

B2C Product Managers

Consumer PM roles involve working on user-facing features for products targeting everyday people such as Spotify, Instagram, TikTok, Netflix, etc. They are popular because many PMs like working on products they enjoy.

Focus on

Consumer Product Managers work on user-facing features for products targeting…