Product Strategy Series
How To Create a Meaningful Product Vision
Quick steps and easy templates to start crafting your Product Vision.
Have you been in a situation where it’s difficult to determine which product features to pursue or how to prioritize them in your Product Roadmap? Well, that happens when there’s no Product Vision beforehand. Almost like hunting a ghost, isn’t it?
The purpose of a product vision is to provide a clear and compelling future state of a product, including its purpose, value proposition, and long-term goals. This not only guides the team’s efforts and decision-making, but also helps to align stakeholders.
First let’s start with understanding the product vision statement. 👇
Understanding the Product Vision Statement
The product vision statement defines the reason for a product’s existence, the problems it solves, its target audience, and how it differentiates itself from competitors, and the intended impact.
By familiarizing yourself with the characteristics and components of a product vision statement, you can effectively create a compelling vision for your product. It serves as a framework for the product team to understand their focus and the importance of their work.
